Many SEOs want you to believe that we do is witchcraft. It really isn’t. It’s actually quite simple and I firmly believe that anyone who has the desire to understand SEO and implement effective strategies CAN do it. There are concepts that will take your SEO to the next level once you understand them. The most important tools an SEO can have is skepticism of everything they read and a love for creative problem-solving. With these two things, you can solve the vast majority of issues most businesses who need help with local SEO are currently experiencing. Even those who are in highly competitive markets like injury law.