The Client
An energy company in a state with a deregulated electricity industry has a 3.0 Google rating while their top 20 competitors have an average rating of 3.4
The Strategy
I developed a review strategy that didn’t require a review gate or any other common review methods that violate Google’s terms. This strategy used existing modes of communication with customers and required very little effort for client implementation.
The Results
The client started tracking weekly results in March 2019. By August 2019, their ranking had improved from 3.0 to 3.8! This was achieved without making any major changes to client communication.
