This client had all of the correct elements for successful landing pages for each of their GMB listings. Each landing page included their services, link to GMB listing, correct NAP information, reviews etc. There was only one thing missing, unique content! If you’re like me, and most local SEOs for that matter, pretty much every client with more than 4 locations has asked you if they really need unique content for location pages. The answer is yes. Here’s why in one image:
This is one client’s organic sessions for their location landing pages before (May – July 2019) and during working with us (August 2019 to date). The only change made to these pages? Updating the content so that it would pass a duplicate content check.